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Sam Fender gives £25,000 cash award to grassroots music venues

The artist receiving his trophy in his hometown
The musician was awarded the prestigious award last month in his hometown

The artist has given the entirety of his £25,000 honor winnings to the MVT, which works to protect the Britain's independent live music spots.

He was awarded the award on October 16 as his third album People Watching was declared the outstanding release of the past year.

Fender has chosen to give the cash to the trust, in recognition of the essential function small stages had in his early career.

"I wouldn't be doing my current career if it wasn't for all the gigs I did around the North East, and further afield, when I was beginning," stated the artist. "These spaces are legendary, but they are in difficulty."

From early 2023 onward, at least 150 of these locations have permanently closed – about 16% of the total UK scene.

In the last year, major artists including the band Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all backed the MVT in its efforts to keep the scene afloat, by adding a minor surcharge to their ticket costs, which supports smaller concert halls.

Fender also joined in, generating over £100k on his 2024 arena tour to assist numerous local spots across Britain.

The money assisted locations that were confronting imminent closure due to challenges arising from water damage, fires and personal losses, as well as regulatory hurdles, court cases and noise complaints.

Additional spaces received monetary aid in modernizing amenities and technical equipment that positively impacted musicians and concertgoers.

"The idea that funds from shows in large arenas backs the local stages, where it all starts for performers like me, is just sensible," Fender has stated.

Pulp performing
They are one example who gave their Mercury Prize prize money to non-profits

The musician is far from the only musician to donate his award prize money to worthy causes.

Back when the band won the prize in the year 1996 for their release their work, frontman the singer declared that the act would donate their winnings to the organization War Child.

In 2002, musician Ms Dynamite divided her bounty among multiple organizations, such as the children's charity and a charity for Sickle Cell.

"I also gave a thousand pounds to my local community centre, to their classes, because I practiced gymnastics when I was growing up and they required new equipment," Ms Dynamite explained to outlets.

Previously, the band gave their funds to the local youth club that developed their act, as well as other local music groups.

And winners that year the group contributed their award to a multiple sclerosis charity after a friend was found to have the disease.

"Winning was quite enough," stated singer the singer. "The cash was the bonus but we could do without the extra, because we had the honor. So our success impacted the lives of others."

Last week, the MVT announced it had protected a couple of grassroots venues in the South East, by bringing them into local control.

One venue in that area and The Croft in Bristol were acquired under the Own Our Venues initiative, which is supported by Arts Council England and supporters who acquire "shares" in the properties.

The writer

Dr. Laurie Gray

Award-winning journalist and cultural critic with over a decade of experience covering global affairs and emerging trends.

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